This week we are trying something very different on the RIGHTSLEEVE blog & we are thrilled to announce the launch of our very own podcast – MARKET!
Through MARKET we will explore the dynamic world of branding and marketing and talk to marketers about how great brands are built and delve deeper into their marketing journey.

Our first guest is Nicole Tapscott, GM of Casper Canada. She leads the growth strategy of Casper’s largest market outside of the US, splitting her time between Casper’s headquarters in New York City and her hometown, Toronto.

Prior to joining Casper, Nicole was Director of Partnership Marketing at Relationship Science, and Head of New Media and Collaborative Platforms at the World Economic Forum. She began her career consulting to major retail organizations at Accenture, and led international teams to identify new partnerships and marketing opportunities in lead generation, customer retention, and community engagement. We had a lot of fun chatting with Nicole and we hope that you will too!

If you have any feedback, please reach out to

P.S: If you want to meet Nicole in person, join us at the next MARKET on Feb 28! RSVP today!