There are many factors that play into purchasing decisions.
Here are some off the top of my head: availability, style, colour, recommendations, mood, sizing, quality, price, past experience, where it’s made, what it’s made with, and working conditions.
I’m sure you could easily tack on another dozen if you brainstormed for a minute or two.
Think about going through that list right now and ordering the factors from most important to least important to your purchase.
Now, imagine you did the exact same ordering exercise two years ago.
And, that you’ll do it again two years from now.
Chances are the list would be ordered differently each time. You’d be in different financial circumstances, surrounded by a different environment, have varying external demands on your time and your money.
Really, who hasn’t grabbed something out of a closet or drawer and muttered to themselves “What was I thinking?”
Like much of the world, we’ve been following the coverage of the garment factory collapse in Bangladesh. We’ve watched the rescue efforts,the coverage, and the subsequent response from the public. A lot of purchasing decisions went into creating those circumstances and people are questioning those decisions right now – from corporate as well as individual levels.
Still other people are saying that the solution lies in purchasing North American made clothing. (And, while we’re proponents of buying North American made clothing such as American Apparel or Redwood Classics the truth of the matter is that we don’t have the production capacity in North America to handle the volume required if people switched en mass.)
All of this leaves purchasers with their heads spinning. Understandably so.
So, what do you do?
You strike a balance.
A balance between price and labour conditions.
A balance between quality and availability.
A balance between the factors, and this is key, that are important to you.
So, think about it.
Take some time to figure out what’s important to you today and start there.
If you want to have a conversation about it, let us know on Facebook. We’d love to chat.