In 1962, Barbra Streisand channeled all the emotional turmoil and lyric despair of an abandoned lover into the song “My Coloring Book,”.
“Crayons ready?” she croons, “Begin to colour me.”
The opening lines of the song, refer to that year’s fevered interest in colouring books for adults, much like the trend that took off in 2013. When the song came out, colouring books for adults permeated pop culture – Mort Drucker’s JFK Colouring Book spent 14 weeks at the top of the New York Times bestseller list in 1962 and sales of adult coloring books reached $1 million.
Fast forward to 2016 and adult colouring books are even more popular than they were in the 1960s. In 2013, Johanna Basford published Secret Garden: An Inky Treasure Hunt and Coloring Book”. It quickly became one of the best-selling books on Amazon and was widely held responsible for some of the year’s recovery in print sales. – Basford has sold nearly 10 million copies since 2013.
Why do we love colouring books so much?
Consumers, myself included, have reported that colouring books help them de-stress. After a long day, the idea of sitting down with your favourite beverage in hand and colouring to your heart’s content is very appealing. The undeniable charm coupled with the ability to share your creations and using them to express yourself on social media makes them a favourite pastime for many adults (guilty as charged!)
Why are we talking about adult colouring books?
At RIGHTSLEEVE, we believe that a product is only as good as the experience it creates – we would not recommend investing in a product that merely wears your logo. The more unique the experience, the better.
Colouring books provide a unique experience created by the recipient themselves – and it is a different one each time they interact with it.
While people enjoy colouring in moments of solitude, these make for a great group activity as well. In fact, we recently attended an event organized around adult colouring, right here in Toronto! Shout out to Activate TO!
They evoke a sense of nostalgia for many and in turn assist a brand in establishing an emotional connection right away. There are a plethora of adult colouring books available on the market; from Enchanted Forest, to Splendid Cities to Cats and not to forget the Swear Word colouring book (true story!). RIGHTSLEEVE can help you brand and personalize ones currently available on the market or create completely custom ones.
These will make a beautiful VIP gift independently or coupled with colouring pencils.
Interested? Start a Project today!