When it comes to a solid marketing strategy, experts always advise that you Start With Why. And it makes perfect sense – starting with Why helps you attract people who share the same values as you, who, as TED speaker Simon Sinek puts it, “don’t buy what you do, they buy into why you do it.”
Starting with why will improve your swag strategy. If you know why you’re investing in it, what you’re trying to achieve will be clearer, leading to better ROI, getting your brand into the right people’s hands, and creating a more effective result.
So, starting with why, here are some key questions to ask yourself before ordering swag: