source: The Globe and Mail

icon_blockquote_via Kunal Gupta has been taking a lot of meetings.

The founder and CEO of Toronto-based firm Polar has been sitting down recently with more than 100 of the largest publishers in the U.S., Canada and the U.K. who have all been looking for technology to manage a growing part of their business: “native advertising,” ads that are built to look more like content you actually want to read.

Keep Reading at The Globe and Mail.