One of Canada’s leading publications, The Globe and Mail, has announced a pilot project powered by Polar’s Mediavoice native advertising platform.

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Native Advertising from GE as part of a Globe and Mail Pilot program powered by Polar

 

The 90-day pilot project will be launched in conjunction with GE Canada and will offer native advertising on The Globe’s desktop and mobile websites.

“We’re very excited to launch this new product,” says Andrew Saunders, Chief Revenue Officer of The Globe and Mail. “The Globe has been working with GE on custom content for several years. They have highly relevant and compelling stories to tell and are an ideal partner for this pilot project.”

The advertising will contain clear markers to differentiate it from The Globe’s editorial content and will tap into Polar’s MediaVoice native ads platform to display ads when they are contextually relevant.

Read more at Polar.