Weston Foods has a rich Canadian history dating back to 1882 when George Weston started Weston Bakeries. From Canada’s largest bakery to a North American leading bakery supplier in both retail & foodservice.

From a foodservice perspective, Weston Foods has been recognized as one of North America’s premier bakery partners to a number of national and regional operators. Weston brands we recognize today include Wonder, D’Italiano, Country Harvest, Dave’s Killer Bread and ACE Bakery – just to name a few.

We had a chance to talk with Jared Kwart, the Director of Marketing at Weston Foods Foodservice.

 
Find out how the foodservice team approach marketing by balancing online and offline channels. Also, how they stood out in a bold way at the biggest foodservice industry trade show with uniquely branded socks.

Having a really high impact item like branded, unique and colourful socks were a way to be a little different and highly relevant in a very busy marketplace

-Jared Kwart

 

 

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Making my #Chicago music debut tonight at Liily’s in some SWEET socks from #westonfoods 🤩 #livemusic #feet #happyhour

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Listen to the full conversation here: