Keeping Up With Trends & 5 Ways You Can Do It
Keeping up with key market trends is important for any business venture. We are often told to keep an ear to the ground to stay competitive but staying on top of trends can help you do much more than that.
1. Long Live the Brand
Knowing what your customers or clients like, want and use helps ensure the longevity of your brand via your product or service.
By staying on top of trends, you can integrate your brand into your customer's lifestyle - out of date products will get thrown out first.
2. Stay Relevant, Stay Competitive
Being on trend gives you a competitive advantage and drives innovation.If you are not seen as an innovative brand, chances of people interacting with your brand decrease exponentially!
3. Make better business decisions
If you know what the market wants, you can make better and more profitable business decisions.
4. Promote Thought Leadership
Being an expert on a topic within your industry makes people trust you more and is invaluable from a leadership point of view.
5 Actionable Ways to keep up with trends
Now that we have established how keeping up with trends can help your business, let's tackle the elephant in the room - there's so much going on in the world that it's hard to keep up with everything.
New sources of information are constantly popping up and new features are being added to Facebook, LinkedIn, Twitter (the list goes on) ALL THE TIME! With all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can get overwhelming. We recommend the following ways to realistically keep up with trends.
1. Make Time
Keeping up with trends is time consuming and can distract you from everything else you have to do. Set aside 30 minutes each morning to get your daily dose of trends.
Remember, being busy and productive are not necessarily the same thing - you can spend a lot of time trend watching but what you do with them is extremely important.
2. Choose your social platform
Social platforms can help you stay abreast of trends.Given that there are so many of them, it is important to decide on which ones you want to use for trend watching. Keep in mind that people and brands cross post on various social media outlets, so you will not be missing out on anything.
3. Follow influencer & company blogs
The choice of information sources to follow depends entirely on which industry you are in.
If you are trying to keep up with marketing trends, there are some great sources cited in our interview series with marketers, which you can access on our blog.
Alex Shipillo - Director of Demand Generation at InfluitiveTrend Watching - A great source for forward-thinking business professionals. Currently used in 180+ countries to understand the new consumer and to drive profitable innovation opportunities.
Take the time to go to conferences. They provide a great opportunity to hear from experts in the industry and you will get the most up-to-date advice.It isn't realistic for all of us to pack up and go to every single conference, so pick and choose.
5. Be a part of a community - IRL
Having a community can help you stay ahead of trends. This could be your brand's community, mentors or peers.