On Trend | Virtual Reality

In 1883, the French artist Paul Dominique Philippoteaux created the Gettysburg Cyclorama - an enormous circular painting, depicting the Battle of Gettysburg. At 22 ft. high, it had a circumference of 279 ft and wrapped around the viewer completely - you stood inside it.

Quite possibly the most immersive media of its day, the artist enhanced the user experience by using actual soil, broken trees and fences in the foreground of the installation - which also hid the bottom edge of the canvas and made it appear seamless.

Audiences were enthralled.The cyclorama, which a 19th-century poster touted as a “sublime spectacle” presenting “glorious Gettysburg in all the awful splendour of real war", was one of the earliest forays in what we now call virtual reality.

What is Virtual Reality (VR)?

Virtual reality is an artificial environment that is created with software and presented to the user in such a way that makes them accept it as a real environment. On a computer, virtual reality is primarily experienced through two of the five senses: sight and sound. In real life, it has the potential to engage all of our senses.

What is VR good for and why are we talking about it? 

VR can be used to create a variety of experiences. You can take your viewers on a journey through a war torn country or for a test drive on your latest car, the possibilities are endless.It is immersive, impactful, memorable and provides a novel user experience!

At RIGHTSLEEVE, we believe that your branded merchandise should tell your story and that of your brand instead of merely wearing your logo. We aim to create unique branded experiences through all of the work that we put out into the world and VR as a medium ties in perfectly with that.We are stoked to announce that we can now provide you with beautifully designed VR cardboard headsets!

  • Fits Phone Screen up to 6"

  • Universal Control Button Utilizes the Touch Screen

  • Includes Protective Cardboard Sleeve

  • Ships Partially Assembled, 3 Easy Steps for Assembly

  • Suction Cup Included. Attach Phone To Suction Cup To Keep It Firmly In Place.

You can design your own app to create an extraordinary experience. Here are 3 examples of brands that have gone above and beyond in creating truly compelling and engaging experiences for their customers.

New York Times - Displaced

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War has driven 30 million children from their homes. The New York Times detailed their tragic stories in an immersive documentary that was available to download for mobile app and Google Cardboard.

Distributed to over 1 million New York Time subscribers, this unique approach to reporting, created a lot of positive publicity for New York Times and positioned them as market leaders.

McDonald's - Happy Goggles  

A happy meal box that turns into a Cardboard VR Headset? YES Please!McDonald's is doing a trial run of these in Sweden and the game that comes with the goggles is tied to a Swedish recreational holiday that centres on skiing.

The Verge - Michelle Obama 360

The Whitehouse invited The Verge to do a video on Michelle Obama’s success with social media.The 10-minute video is a 360 video that has animation on it to help illustrate Michelle’s point. The video is the best VR infographic explainer video out there - marketers take a look!

On top of all this Youtube just launched live 360 video which is being hailed as the "gateway drug to virtual reality".

VR is a not a new medium but has fallen by the wayside a number of times in the past but it looks like this time it is here to stay.Interested in using VR to create a unique branded experience for your audience? Let's chat!

viaRightsleeve Marketing