On Trend | Baseball Caps
Dad hats, curved brims, polo caps, whatever you want to call them – the humble baseball cap made a huge comeback in 2015.
Appearing on the heads of rappers and influencers, much like pin badges, the dad cap, coupled with cheeky slogans and emojis, has been used as a canvas for tongue-in-cheek branding.
Google may have declared normcore dead, but the humble baseball cap proved otherwise.
They are a useful every day item with a high perceived value and therefore make a great and unique branded giveaway.
Here are some ways you can use design techniques to make them stand out.
1. Flat Embroidery
This is by far the trendiest way to design a dad hat. You've probably seen Drake rocking a baseball hat with flat embroidery. No? You are in luck, here's a picture!
2. 3D / Puff Embroidery
Commonly seen on major league baseball hats, this is a timeless embroidery technique that works extremely well with tyographic logos.
3. Sew on a Patch
4. Dye sublimation
Dye Sublimation creates high quality photographic printing that transfers your design onto the fabric. This process can be combined with embroidery to create a unique look.
Appliqué is a needlework technique in which patterns are created by the attachment of smaller pieces of fabric to a larger piece of contrasting colour or texture.
The key with getting people to wear your branded hats is to order ones that are top-quality and tastefully designed - you want your branded merchandise to be an extension of your brand rather than merely wearing your logo on it.
Given the timelessness of baseball hats, it is definitely an item worth investing in.