Case Study | Freshbooks
About the Client
Freshbooks is a Toronto based company behind a small business accounting software that makes billing painless. It all started when FreshBooks Founder and CEO Mike was self-employed and running a small design agency. One busy afternoon in 2003, he accidentally saved over an invoice and lost his work. Then and there, the inspiration for FreshBooks was born and, as they say, the rest is history. Freshbooks has created a simple, innovative and straightforward platform for all to use in their day to day business and we have had the pleasure of working with them, for the past few years, to tell their brand’s story through merchandise.
Freshbooks has experienced massive growth in the past few years - due in part to an excellent product and a world class team executing on all of their goals. With this growth, the team at Freshbooks noticed an increase in the number of people having babies, both clients and employees. They wanted to give a unique gift item to expecting parents, that was high quality, useful and embodied one of their core beliefs - life exists outside of work and Freshbooks is there for you every step of the way.
The client knew they wanted a baby blanket, however the artwork for the project was much more fun and extensive than a standard logo print. Sourcing a super soft blanket that was able to support the decoration was going to be the key. A soft polyester blanket would not only hold up well in the wash (which we are sure these blankets see a ton of) but also allows for sublimation to achieve the adorable all over decoration.
Top 3 considerations:
Usability: This was an important consideration since everything that Freshbooks does is about simplicity and usability. They did not want a novelty item but rather a useful one.
Quality: Freshbooks clients and employees deserve the best. It is evident in the company’s practices and had to be conveyed through the product as well. We choose a soft blanket with a sublimated print on it that does not wash away in the laundry.
Community: As mentioned above, the team at Freshbooks is aware and encourages people to have a healthy life at and outside of work. From the day that you sign on with Freshbooks, be it as a client or employee, you become a part of a community that cares about your business and your well being. They want to be there for you and with you every step of the way. The final item had to foster a sense of community.
These are the final versions of the blanket - extremely soft and adorned with designs provided by Freshbooks. The client loved it and have been giving these out to new parents ever since!