Case Study | TIFF 2018 Festival Collection
About the client
TIFF is an organization rooted in Toronto, bringing International and Canadian cinema to film lovers. You can catch films all year round at the TIFF Bell Lightbox. Throughout the year they also offer lectures, workshops, festivals and conversations with industry professionals.
The Toronto International Film Festival is an annual event that transforms the city. In just 10 days visitors can attend a variety of attractions like red carpet gala events, “in conversation with..” an interview series with filmmakers and actors, and hundreds of screenings across the city with films of every genre.
This years festival will take place from September 6-16th. You can find out more information here.
The client approached us with the idea of creating a merchandise collection for the 2018 festival.
Classic items that can be repeated every year
Must be unique to current festival, a collection item
Key pieces that visitors to the festival will purchase as gifts or souvenirs
The Rightsleeve solution
In the end we decided on cost effective, high quality items that are branded consistently. The collection includes children and adult tees, totes, water bottles, mugs and crew neck sweatshirts.
The products are simple and effective, perfectly showcasing the lightbox design, iconic to TIFF. Having the date makes it more personalized and a collection item that is exclusive to the 2018 festival. The client was very happy and we're excited for the festival to start and see these fly off the shelf. You can get them in store or online at the TIFF shop.