Case Study | TIFF 2019 Festival Collection
About the Client
TIFF is an organization rooted in Toronto, bringing International and Canadian cinema to film lovers. You can catch films all year round at the TIFF Bell Lightbox. Throughout the year they also offer lectures, workshops, festivals and conversations with industry professionals.
The Toronto International Film Festival is an annual event that transforms the city. In just 10 days visitors can attend a variety of attractions like red carpet gala events, “in conversation with..” an interview series with filmmakers and actors, and hundreds of screenings across the city with films of every genre.
This year's festival will take place from September 5-15th. You can find out more information here.
The Objective
Since the success of last year’s festival collection, TIFF approached us in June looking for a few different items, along with the classics to grow the collection. It started with t-shirts, long sleeves and notebooks but grew to include 2 t-shirt designs, 2 types of notebooks, full colour printed water bottles, dad hats, enamel pins, magnets and phone chargers.
They also were looking for a mini collection for their midnight madness screenings that consisted of a separate design.
About the Design
Every year, TIFF change up the design for the festival, so we asked them about this years:
Each of the shapes you see in the festival creative this year represents a different programme we screen at TIFF. You will see them all combine and fit together in a variety of our items, which represents us as a whole.In terms of the merch, we play with both colour and black & off-white graphics that definitely pop, but aren't too overwhelming. We use many printing areas to get this right, making each piece look completely unique but still remain consistent, as a collection.
The Solution
This year, we did a lot of pre-production samples to ensure the print colours and quality were exactly what TIFF was looking for. Since the design was more involved, we needed to find products that could accommodate the print, while maintaining its overall quality.
The Outcome
Presenting the items we created together for the TIFF 2019 Festival Collection:
TIFF Shirt Collection
TIFF Festival Tee
TIFF Notebook
TIFF Enamel Pins
TIFF Midnight Madness Tee
It’s always so fun working on the TIFF collection! The products turned out amazing, and we love how the design was carried throughout the items. The design and date make these collector's items that are exclusive to the 2019 festival. The client was very happy with the result and we’re excited to see them be scooped up my fans and festival attendees.
You can get them in-store at the TIFF Bell Lightbox (350 King Street West) or online at the TIFF Shop.
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